Job Vacancy: Freelance Social Media Marketer
Company: Aruba Wine & Dine Hospitality Group
Location: Aruba
About Aruba Wine & Dine Hospitality Group:
Aruba Wine & Dine Hospitality Group is a dynamic and thriving hospitality conglomerate with a diverse portfolio of 16+ renowned brands across the beautiful island of Aruba. From beachfront restaurants to upscale dining experiences, we are committed to delivering exceptional service and unforgettable moments to our guests. We are seeking a talented and creative Freelance Social Media Marketer to join our team and help us further enhance our digital presence.
Position Overview:
As a Freelance Social Media Marketer at Aruba Wine & Dine Hospitality Group, you will be responsible for developing and executing innovative social media strategies that align with our brand identities, engage our audience, and drive business growth. You will have the opportunity to work with multiple brands, each with their unique character and target audience. This role is perfect for a self-driven and results-oriented social media expert who can work independently and has a deep passion for hospitality and Aruba's vibrant culture.
Key Responsibilities:
1. Social Media Strategy: Participate in the development and implementation of comprehensive social media strategies for our various brands, considering their unique goals and target demographics.
2. Content Creation: Create engaging and visually appealing content, including text, images, videos, and graphics, to be shared across social media platforms.
3. Platform Management: Manage and maintain all social media accounts, including but not limited to Facebook and Instagram.
4. Analytics and Reporting: Monitor social media analytics to track performance, identify trends, and make data-driven decisions to optimize content and strategies.
6. Campaigns and Promotions: Execute social media campaigns and promotions to increase brand awareness, drive traffic to our establishments, and boost reservations and sales.
7. Stay Updated: Stay informed about industry trends, new social media features, and emerging technologies to keep our social media strategies innovative and effective.
Qualifications:
· Proven experience as a Social Media Marketer, preferably in the hospitality or food and beverage industry.
· Proficiency in using social media management tools and analytics platforms.
· Excellent written and verbal communication skills in English.
· Creative mindset and a keen eye for visual aesthetics.
· Strong organizational skills and the ability to manage multiple brands simultaneously.
· Self-motivated, adaptable, and able to work independently.
· A deep understanding of Aruba's culture, tourism, and hospitality scene is highly desirable.
How to Apply:
If you are a passionate Social Media Marketer with a love for hospitality and a knack for creating engaging content, we would love to hear from you. Please send your resume, a portfolio showcasing your previous social media work, and a cover letter outlining why you are the ideal candidate for this freelance position to Alfons Linders [marketing@arubawineanddine.com].
Aruba Wine & Dine Hospitality Group is an equal-opportunity employer. We encourage candidates of all backgrounds to apply.
Application Deadline: December 1, 2023
Join us in shaping the digital presence of Aruba's leading hospitality group and be part of an exciting journey in the world of social media marketing!